The Gallery Branding
I was tasked with creating a logo, conceptualizing a fictional brand that the logo represents, and creating a brand standards guide for that brand. The logo I created is dynamic and reminiscent of city intersections as seen from above, so I conceptualized a neighborhood arts district in a large metropolitan city called The Gallery as my brand. My graphic standards guide illustrates the complete branding guide, including approved illustrations and icons, photographic styles, and typography for this vibrant neighborhood.